SCORE |
Size/Distance |
Surface Conditions |
Length of Day/Year |
Vision |
Amenities Activities Special Features |
4 |
Size
of planet is accurate AND
accurately compared to Earth.
Distance is accurate. |
All
surface conditions are completely
and accurately described. |
Length of day and year are both accurately, and clearly reported. | Your
vision
for the property is complete and
understandable. All environmental
conditions necessary for human
survival have been considered, and
are fully described.. |
Several
amenities
or special features are fully
described and explained
completely and
understandably. |
3 |
Size
of planet is accurate, comparison
to Earth is inaccurate. Distance is accurate. |
Surface
conditions
are
mostly completely and accurately
described. Minor omissions. |
Length
of
day and year are accurate, though
slightly unclear. |
Vision
is
mostly complete and
understandable.
Minor lapses in
descriptions regarding
necessary conditions for
human survival are
evident. |
Several
amenities
or special features are mostly
completely described in an
understandable manner. |
2 |
Size of
planet is slightly inaccurate,
comparison to Earth is greatly
inaccurate. Distance is
slightly inaccurate. |
Surface
conditions
are only partially described,
larger omissions in details are
evident, or some details are noted
incorrectly. |
Lapses
exist
in the length of day or year on
the planet, in terms of accuracy
or clarity. |
Vision
is
partially complete. More
significant lapses are evident in
the area of environmental needs
for human survival. |
A
small number of amenities are
described, but the description
leaves out many details. |
1 |
Size,
comparison and Distance are
all greatly inaccurate. |
Major
lapses
exist in the description of
surface conditions on the planet. |
Major
lapses
in the accuracy of the
descriptions or clarity of the
descriptions. |
Major
problems
in getting humans to survive on
this property. This is CNN
special report material for sure.. |
An
attempt
is made to describe proposed
amenities or special features,
but most important details are
missing. |
Score |
Neatness |
Layout |
Graphics |
Overall |
4 |
Text and Graphics are neatly
done and visually attractive to the viewer. Fonts are approriate for the task, and are not distracting or difficult to read. The Brochure itself looks professionally done and text and graphic choices compliment one another and add to the overall effectiveness of the brochure. |
Layout is very effective. The
various elements of the brochure are clearly delineated and the information is easy for the viewer to access. Text and Graphics are appropriate to the task, and add to the overall effectiveness of the brochure. |
Graphic choices compliment the overall
effect of the brochure. The images chosen
support the text and serve to clarify the
characteristics of the resort property. |
This brochure is exceptionally well done in
all respects. |
3 |
Text and Graphics are relatively neatly done
and relatively attractive to the viewer. Fonts are somewhat difficult to read or somewhat distracting to the reader. Text and Graphics choices at times do not attractively meld together. The brochure is well done, but some areas could use improvement. |
Layout is moderately effective. Most
of the required elements of the brochure are clearly
delineated and the information is moderately easy
for the viewer to access. |
Graphic choices mostly compliment the
overall effect of the brochure. Most images support
the text and clarify the characteristics of the
resort, while others seem contrive or confusing. |
This brochure is moderately well done in all
respects. There are a relatively small number
of areas needing minor improvement. |
2 |
Text and Graphics are present, though do not
add in any considerable way to the effectiveness of
the brochure. //Font choices are generally confusing
or difficult to read.//Many obvious problems are not
corrected. |
Layout is somewhat effective. Some
important elements of the brochure are missing, or
poorly done. Too much information is lost to
the viewer. |
Some graphics choices make sense, and some
do not. Areas needing graphics of some sort
exist without appropriate graphics. |
The brochure is somewhat well done.
There are too many areas needing improvement. |
1 |
Limited text and graphics.//Fonts are
distracting. //Let's face it, this is poorly done. |
Layout is pretty confusing. Lots of
information is difficult to find, or missing
entirely. |
Graphics are so poorly done as to be
entirely ineffective, or non existent. |
The brochure is poorly done, let's face it. |
Score |
Layout |
Resort
Illustration |
Challenges to
Human Survival |
Overall |
4 |
BluePrint is easy to read and
understand. It is complex and detailed. |
Resort Amenities are clearly
illustrated. |
All challenges to human survival are
discussed, downplayed, and resolved in such a way
that our clients will live to see another day. |
Fantastic BluePrints! This is a really
cool resort. |
3 |
BluePrint is moderately easy to read and
understand. It is moderately complex and detailed. |
Most resort amenities are clearly
illustrated, some are not. |
Most challenges to human survival are
discussed, downplayed, and resolved so that most of
our clients will lead long and productive lives
after their vacation with us. |
Not bad at all. A serious attempt was
made. There were a few minor problems, but
overall, people would really like this resort. |
2 |
BluePrint is somewhat confusing or difficult
to understand. The reader suspects that details are present, but many are lost in the shuffle. |
Some resort amenities are clearly
illustrated, most are not. |
Some challenges to human survival are dealt
with, and many are not. Most of our guests
probably wouldn't book another trip with us.
Some of our guests, uh, didn't make it. |
We really needed to pay a bit more attention to
detail. |
1 |
BluePrint is confusing. BluePrint is
overly simplistic and lacks detail. |
The illustration is overly
simplistic.//Common sense amenities are missing, or
not shown.//Why would someone pay to go to this
place? |
This is bad. We really should have provided for (air to breathe, warm temperatures, a food and water supply, a reliable supply of power, and transportation, and medical care, and technological suppport. Oh, and protection from cosmic rays. That too. |
BluePrints were simplistic, or just plain
poorly done. |
Score |
Layout |
Graphics |
Text |
Features/Overall |
4 |
Poster is attractive and catches the eye. There is a clear message. The purpose of the graphics chosen and text used is clear, and the poster presents a convincing argument in favor of this resort. |
Graphics choices are clear, high quality, interesting and effectively engage the viewer. |
Both choice of font, and written text itself is highly readable, visible and effective for the task. Written text is engaging and draws the reader into the magic world of this resort. |
The poster calls to the readers attention several unique features of this resort. The poster was highly effective. |
3 |
Poster contains a clear message, but is organized in such a way that some of the message is lost. The poster is only effective when viewed closely, and has little "eye catching" quality. |
Graphics choices are moderately effective for their task. |
Font choice is moderately effective for the task. Written text is moderately engaging, and draws the reader into the magic world of this resort to some extent. |
At least one of this resorts unique features is detailed in the poster. The poster was moderately effective. |
2 |
Poster does not contain a clear message,
but is somewhat eye catching. More attention needs to be given to catching and keeping our clients' interest in this property. |
Graphics choices are minimally effective for their task. |
Font choices are somewhat difficult to read, or are somewhat ineffective for their purpose. Written text is brief, or only partially engages the reader. A bit more editing of this text would have increased the overall effectiveness of the piece. |
An attempt was made to illustrate a feature of
this resort but it was only partially effective. The poster was minimally effective. |
1 |
The poster is mostly ineffective. It
neither catches the eye, nor effectively "sells" the viewer on the unique qualities of this resort property. |
Graphics choices are not effective. They are not of high quality, they do not engage the viewers interest, and they do not enhance the overall effect of the poster. No graphics may be present. |
Font choice is poor. Written text is extremely limited and barely engages the readers' interest. Words can paint a picture, and your choices of which words to use needs to be carefully considered. |
The poster simply doesn't do a very good job at
all of letting people know why they would want to spend their money here. |
Brochure
Content |
40% |
Brochure
Design |
10% |
BluePrints |
25% |
Advertising
Poster |
25% |